Online dating stereotypes in media
The latter is now the most developing medium, however, TV also has a wide field of influence.
By creating a certain type of message, media can manipulate people’s attitude and opinions.
I would like to focus on this problem by investigating commercials structure; I will also attempt to specify gender stereotypes, which are used in advertising as a persuasion technique.
People organize their knowledge about the world around them by sorting and simplifying received information.
Therefore, they create cognitive schemes, which are certain representations of the reality displaying its most typical and fundamental elements and properties.
They consist of press, television, radio, books and the Internet.A division of gender roles is deeply rooted in the social archetypes.